Between Art of the Past and Modern Fashion

Florence is the city which gives and gave examples of art and beauty. The masterpieces now attracting millions of tourists are the witnesses of the ideas and the glories of the past, which were materialized in the works that are today unique beauties without time.

Florence is still master of beauty, just like during the Renaissance. This feature is exhibited not only in the art of the past but also in more modern forms of expressions, such as fashion. The most important and appreciated fashion brands established themselves in the Tuscan capital.

The one who was born and still lives in Florence inherits a sense of beauty that comes from the environment around him every day, the presence of places and monuments are characterized by a very high sense of aesthetics and attention: details and proportions represent a kind of ongoing training for the residents in this city. While living in Florence people unknowingly acquire the aesthetic sensibility which is not to be found in almost any other place in the world.

Today as in the past these places have inspired artists of all kinds, an inspiration which is also manifested in the fashion in which Florence has a very important tradition in the modern era.

Since the second half of 1900 the fashion houses of Florence have distinguished themselves nationally and internationally, to consacrate the Tuscan capital city as one of the most important Italian fashion city. Here the first fashion show was held February 12, 1951 by the Italian fashion pioneer Giovanni Battista Giorgini. Villa Torrigiani in Via dei Serragli was the location, the event was held in the presence of many international buyers, who on this occasion admired for the first time the style and elegance of the Made in Italy, which from the beginning poses as an alternative to the Parisian fashion just leading the way to the various current designers who currently continue to provide contributions to the fashion world.

Florence as all the major cities also has a specific area in which it focuses the world's biggest names in fashion, together with other fashion boutiques Florentine. These activities are concentrated in the streets: Via Tornabuoni and Via della Vigna. These Florentine streets are in the city centre within walking distance from the most important monuments of the city.

Apart from the major fashion boutiques in Florence there are many shops which propose clothing and handmade accessories. According to the traditional tailoring and shoemaking methodology, these products are developed in order to have a own style, a customizable style according to the tastes and needs of the customer. They can be considered real pieces of the highest quality fashion art.